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| Software > Applications Software > Enterprise Applications Software > |
Sales and Marketing Software
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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, and Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
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| 9 Matches |
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Product Demos - Problem Discovery & Product Objections
| sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER:
When demonstrating products, the single biggest factor to overcoming sales objections is to understand early in the sales cycle the connection between your value proposition and the pain points at the executive levels of the prospect's organization.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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Uncovering Hidden B2B Sales Potential
| sponsored by MapInfo Corporation
WHITE PAPER:
Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Posted: 01 Jul 2008 | Published: 01 Jul 2008
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Gartner's Magic Quadrant for Marketing Resource Management
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
| sponsored by Aprimo, Inc.
WHITE PAPER:
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: 20 Jun 2008 | Published: 01 Oct 2007
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How to Improve Marketing Execution and Efficiency
| sponsored by Aprimo, Inc.
WHITE PAPER:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: 20 Jun 2008 | Published: 01 Nov 2007
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Marketing Finance System (MFS): Automate Core Marketing Operations Processes
| sponsored by Aprimo, Inc.
WHITE PAPER:
This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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Best Practices for Sales Pipeline Management
| sponsored by Oracle Corporation
WHITE PAPER:
This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: 09 Jun 2008 | Published: 01 Feb 2007
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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
| sponsored by SAP America Inc
WHITE PAPER:
Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
Posted: 02 Feb 2008 | Published: 01 Jul 2007
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On Demand CRM Goes Strategic
| sponsored by Oracle Corporation
WHITE PAPER:
Examine what is new in on-demand customer relationship management (CRM), learn the six questions every buyer should ask before making a CRM investment and gain key lessons for finding the right fit for your business.
Posted: 06 Mar 2007 | Published: 01 Jan 2007
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