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Sales Force Automation

ALSO CALLED: SFA
DEFINITION: Sales force automation (SFA) software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs,  … 
Definition continues below.


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Mobile CRM Working the Way Salespeople Work
sponsored by Oracle Corporation
WHITE PAPER: This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue.
Posted: 04 Nov 2008 | Published: 19 Sep 2008
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Increasing Productivity for the Windows Mobile Workforce
sponsored by Celio Corp / REDFLY Mobile Companion
WHITE PAPER: The REDFLY Mobile Companion is a smartphone terminal that allows the smartphone to be used like a laptop when connected to REDFLY, its 80-key keyboard and 8-inch display allow users to interact with Word Mobile just like any word processor.
Posted: 30 Oct 2008 | Published: 29 Aug 2008
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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment
sponsored by SAVO Group
WHITE PAPER: This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 02 Oct 2008 | Published: 02 Oct 2008
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Closing the Order-to-Cash Performance Gap between Document Processes and SAP® Solutions
sponsored by Esker Inc.
WHITE PAPER: For businesses running SAP solutions, manual processing of customer order and billing documents limits their ability to improve order-to-cash performance. Learn about technology that reduces processing time, costs, and DSO while maintaining accuracy.
Posted: 01 Oct 2008 | Published: 30 Sep 2008
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5 Fast Payoffs from Investing in a Demand Generation Solution
sponsored by Manticore Technology
WHITE PAPER: This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Evaluating CRM Solutions: Six Ways ‘The Oracle Advantage' Benefits Your Organization
sponsored by Oracle Corporation
WHITE PAPER: Deciding on the right CRM solution for your organization is no easy feat. This paper summarizes the key questions every organization should ask of a vendor and the ways "The Oracle Advantage" addresses each of these areas.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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It's All about the Salesperson: Taking Advantage of Web 2.0
sponsored by Oracle Corporation
WHITE PAPER: This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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End-User Experience and Performance Management (EPM): The Key to Better ERP Results
sponsored by Knoa Software
WHITE PAPER: This Executive Brief details a scenario where a billion-dollar heavy equipment manufacturer who used the end-user performance insight delivered by Knoa EPM to evaluate a shortfall in reaching a corporate performance objective.
Posted: 10 Sep 2008 | Published: 09 Sep 2008
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Gartner's Magic Quadrant for Marketing Resource Management
sponsored by Aprimo, Inc.
WHITE PAPER: MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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Give Me Something I Can Use: Sales Workstyle Management (SWM) as the Conduit to Higher Acceptance, Regular Use, and Increased Sales among Salespeople.
sponsored by Landslide Technologies, Inc.
WHITE PAPER: SWM represents just what it says - a focus on the workstyles of salespeople to support them and help them in closing more business.
Posted: 10 Jun 2008 | Published: 10 Jun 2008
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Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2
sponsored by Landslide Technologies, Inc.
WHITE PAPER: This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current sales reps as well today, and could actually hurt their performance.
Posted: 10 Jun 2008 | Published: 01 Jan 2007
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Software as a Service Dramatically Improves CRM Success
sponsored by Oracle Corporation
WHITE PAPER: This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
Posted: 02 Jun 2008 | Published: 01 Feb 2008
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Oracle Vertical CRM Applications: Realizing Business Benefit Through Industry Best Practices
sponsored by Oracle Corporation
WHITE PAPER: This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: 02 Jun 2008 | Published: 01 Mar 2008
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CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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SALES FORCE AUTOMATION DEFINITION (continued): …  or choose from among the increasing number of sales automation software products, such as Interact Commerce's ACT! and GoldMine Software's GoldMine. Sales automation software is sometimes called sales automation software software, and sometimes called customer relations management (CRM) software.

SFA packages typically include a Web-ready database, an e-mail package, and customizable templates. A three-tiered architecture is typically used to separate … 
Sales Force Automation definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary



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