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Permission Marketing

DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.  … 
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Your request for Permission Marketing white papers returned limited or no results. The request has been expanded to include Marketing white papers.
1 - 25 of 61 Matches
Tom Davenport Study: Linking Decisions and Information for Organizational Performance
sponsored by IBM
WHITE PAPER: The study focuses on the relationship between information and decision-making obtained from interviews with a number of organizations.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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White Paper - Enterprise Master Data Management: Market Review & Forecast for 2008-12- An MDM Institute MarketPulse In-Depth Report
sponsored by IBM
WHITE PAPER: Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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Frost & Sullivan: Empowering Enterprise Marketing
sponsored by EMC Corporation
WHITE PAPER: Read this whitepaper for insights into new solutions that bring together an end-to-end approach to help marketing organizations get more effectively engaged with these key business objectives.
Posted: 07 Jan 2009 | Published: 07 Jan 2009
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The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs
sponsored by Taleo
WHITE PAPER: For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.
Posted: 06 Jan 2009 | Published: 31 Dec 2008
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Facing up to the Talent Crunch
sponsored by Taleo
WHITE PAPER: Facebook is a social utility that connects people and allows them to exchange information, while facebook initially started as a forum for connecting with fellow students, the site quickly crossed over into the business arena.
Posted: 06 Jan 2009 | Published: 31 Dec 2008
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Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008
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Why CRM Has Failed the Customer - And What to Do about It
sponsored by InQuira Inc
WHITE PAPER: This white paper offers insights into why CRM has fallen short in serving customers-and it shows how to start getting CRM right.
Posted: 15 Dec 2008 | Published: 15 Dec 2008
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Invest and Innovate Today, Grow Your Business Tomorrow
sponsored by SAP America Inc
WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
Posted: 10 Dec 2008 | Published: 10 Dec 2008
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Presentation Transcript: Building a Collaborative Risk Management Strategy
sponsored by IBM
WHITE PAPER: This document is based on an IBM/TechTarget webcast entitled "Building a Collaborative Risk Management Strategy."
Posted: 10 Dec 2008 | Published: 10 Dec 2008
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How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
WHITE PAPER: Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: 10 Dec 2008 | Published: 01 Oct 2006
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The Payoffs of a Single View
sponsored by Infor
WHITE PAPER: This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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The One-to-One Future: Are We There Yet?
sponsored by Infor
WHITE PAPER: The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry
sponsored by Infor
WHITE PAPER: Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Continuous Customer Dialogues: Strategies for Growth and Loyalty in Multi-Channel Customer-Oriented Organizations
sponsored by Infor
WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Business Rule Management Systems and Financial Services: Equifax as a Case Study
sponsored by ILOG, Inc. (BRMS)
WHITE PAPER: This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: 02 Dec 2008 | Published: 01 Mar 2005
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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Seven Reasons Why SIP Will Improve Your Customer Care Strategy
sponsored by Genesys
WHITE PAPER: This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Microsoft and BPM: A Technology Overview
sponsored by Microsoft Corporation India Pvt Ltd
WHITE PAPER: This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model
sponsored by Aprimo, Inc.
WHITE PAPER: The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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E-Book: Improve the Efficiency of Your Call Center - Leveraging VoIP and Session Initiation Protocol (SIP)
sponsored by Genesys
WHITE PAPER: Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients.
Posted: 06 Nov 2008 | Published: 06 Nov 2008
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E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes
sponsored by Angel.com
WHITE PAPER: Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details.
Posted: 04 Nov 2008 | Published: 04 Nov 2008
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5 Ways to Put Your CRM Data to Work for You and Your Customers
sponsored by Angel.com
WHITE PAPER: This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: 29 Oct 2008 | Published: 29 Oct 2008
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Video Telephony: Completing the Picture of Unified Communications Effectiveness
sponsored by TANDBERG
WHITE PAPER: Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: 24 Oct 2008 | Published: 01 Jun 2008
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Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth
sponsored by Tellabs
WHITE PAPER: The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.
Posted: 23 Oct 2008 | Published: 23 Oct 2008
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1 - 25 of 61 Matches
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PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing. Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targetted. In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing.
Permission Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary


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