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| Business of Information Technology > Business Processes > Marketing > |
Online Marketing
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ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, and Digital Marketing
DEFINITION: Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative connotation, primarily because disreputable marketers have used deceptive tactics
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Definition continues below.
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The Google/TechTarget Research Project
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Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Web Development Basics: Beginning Steps to Understanding Your Online Business
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Posted: 05 Jun 2008 | Published: 01 Jan 2006
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Five Steps to Web Site Development & Web Services Management
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Implementing a successful web development strategy can be difficult. This paper offers five steps any company should take in order to apply their strategy and make sure that website deployment and maintenance are successful.
Posted: 05 Jun 2008 | Published: 05 Jun 2008
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Domain Name Best Practices: Securing a High Performance Online Address for your Business
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Posted: 20 Mar 2008 | Published: 20 Mar 2008
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ONLINE MARKETING DEFINITION (continued): … to build their buzz by taking advantage of the anonymity the Internet provides. Astroturf marketers typically use blogs, message boards, podcasts, wikis, vlogs, chat rooms and social media Web sites like MySpace when building an artificial buzz. Deceptive astroturf marketing techniques include impersonating someone in the targeted demographic, creating an entirely fictional character (called a meat puppet) …
Online Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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