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Marketing

ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, and Information Technology Marketing
DEFINITION:

EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate  … 
Definition continues below.



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1 - 25 of 56 Matches
Business Rule Management Systems and Financial Services: Equifax as a Case Study
sponsored by ILOG, Inc. (BRMS)
WHITE PAPER: This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: 02 Dec 2008 | Published: 01 Mar 2005
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Sales P3: Definition and Commentary by Thought Leaders about Sales Process, Production and Performance
sponsored by Landslide Technologies, Inc.
WHITE PAPER: This whitepaper defines the concept of Sales P3, which represent the core elements of building a world class sales organization.
Posted: 26 Nov 2008 | Published: 26 Nov 2008
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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
sponsored by Epicor Software Corporation
WHITE PAPER: This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: 21 Nov 2008 | Published: 21 Nov 2008
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Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Seven Reasons Why SIP Will Improve Your Customer Care Strategy
sponsored by Genesys
WHITE PAPER: This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Microsoft and BPM: A Technology Overview
sponsored by Microsoft Corporation India Pvt Ltd
WHITE PAPER: This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model
sponsored by Aprimo, Inc.
WHITE PAPER: The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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E-Book: Improve the Efficiency of Your Call Center - Leveraging VoIP and Session Initiation Protocol (SIP)
sponsored by Genesys
WHITE PAPER: Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients.
Posted: 06 Nov 2008 | Published: 06 Nov 2008
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E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes
sponsored by Angel.com
WHITE PAPER: Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details.
Posted: 04 Nov 2008 | Published: 04 Nov 2008
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5 Ways to Put Your CRM Data to Work for You and Your Customers
sponsored by Angel.com
WHITE PAPER: This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: 29 Oct 2008 | Published: 29 Oct 2008
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Video Telephony: Completing the Picture of Unified Communications Effectiveness
sponsored by TANDBERG
WHITE PAPER: Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: 24 Oct 2008 | Published: 01 Jun 2008
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Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth
sponsored by Tellabs
WHITE PAPER: The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.
Posted: 23 Oct 2008 | Published: 23 Oct 2008
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Supply Chain Function Tips for Pharmaceutical Manufacturers
sponsored by CDC Software - Ross Enterprise
WHITE PAPER: This paper helps pharmaceutical manufacturers understand how supply chain functions such as demand and inventory planning can positively impact their overall operations and bottom line.
Posted: 23 Oct 2008 | Published: 23 Oct 2008
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Gartner's Magic Quadrant for Security Information and Event Management
sponsored by RSA, The Security Division of EMC
WHITE PAPER: Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: 17 Oct 2008 | Published: 16 Oct 2008
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e-Book: Five Best Practices for Improving Customer Service through Community-Based Collaboration
sponsored by InQuira Inc
WHITE PAPER: This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service.
Posted: 17 Oct 2008 | Published: 17 Oct 2008
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Speeding up the Supply Chain with Improved Visibility and Automation
sponsored by Inovis
WHITE PAPER: This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics.
Posted: 16 Oct 2008 | Published: 16 Oct 2008
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MarketScope for Web Content Management
sponsored by Interwoven, Inc.
WHITE PAPER: This <i>Gartner RAS Core Research</i> white paper lays out key points IT professionals must consider when employing web content management technologies.
Posted: 15 Oct 2008 | Published: 15 Oct 2008
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Multi-channel Marketing Hits the Wall
sponsored by Neolane Inc.
WHITE PAPER: This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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Customer Insight: Many Organizations Desire It, yet Few Really Possess It
sponsored by Siperian, Inc.
WHITE PAPER: This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM].
Posted: 13 Oct 2008 | Published: 13 Oct 2008
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How Growing Food Manufacturers Perfect Order Performance and Increases in Schedule and Scale
sponsored by CDC Software - Ross Enterprise
WHITE PAPER: This paper explains how business applications and automation can enable a company to meet customers' expectations of fresh goods with the greatest shelf life possible and provide goods of the highest safety and quality.
Posted: 07 Oct 2008 | Published: 07 Oct 2008
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Efficient Inventory Control Processes are Key for Food Manufacturers' Survival
sponsored by CDC Software - Ross Enterprise
WHITE PAPER: While food manufacturers have little control over rising raw material & energy costs, they overlook the area where they can control costs, their inventory. This paper explains how to avoid problems caused by poorly controlled inventory.
Posted: 07 Oct 2008 | Published: 07 Oct 2008
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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment
sponsored by SAVO Group
WHITE PAPER: This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 02 Oct 2008 | Published: 02 Oct 2008
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Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006
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1 - 25 of 56 Matches
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MARKETING DEFINITION (continued): …  logo, a URL, a brief text message or simple line art.

The EggFusion process creates dark lines on white eggs and white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.

In September 2006, CBS launched a campaign promoting … 
Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary



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