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ALSO CALLED: Marketing Automation, Marketing Systems, and Sales and Marketing Systems


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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment
sponsored by SAVO Group
WHITE PAPER: This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 02 Oct 2008 | Published: 02 Oct 2008
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5 Fast Payoffs from Investing in a Demand Generation Solution
sponsored by Manticore Technology
WHITE PAPER: This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008
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From Cold to Hot: Lead Nurturing Programs That Generate Sales
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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Gartner's Magic Quadrant for Marketing Resource Management
sponsored by Aprimo, Inc.
WHITE PAPER: MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy
sponsored by SAP America Inc
WHITE PAPER: Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: 19 Mar 2008 | Published: 19 Mar 2008
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