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| Business of Information Technology > Business Processes > Marketing > |
Lead Generation
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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department
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Definition continues below.
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| 12 Matches |
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The Google/TechTarget Research Project
| sponsored by TechTarget
WHITE PAPER:
Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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5 Fast Payoffs from Investing in a Demand Generation Solution
| sponsored by Manticore Technology
WHITE PAPER:
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
| sponsored by Oracle Corporation
WHITE PAPER:
This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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From Cold to Hot: Lead Nurturing Programs That Generate Sales
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
| sponsored by Vtrenz, Inc
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This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy
| sponsored by SAP America Inc
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Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: 19 Mar 2008 | Published: 19 Mar 2008
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
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Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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CRM Your Salespeople Will Love
| sponsored by Oracle Corporation
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Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Why CRM? The Business Case for Customer Relationship Management
| sponsored by Oracle Corporation
WHITE PAPER:
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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Integrate Sales and Marketing - Create a Convergence for Better Lead Management
| sponsored by FrontRange Solutions Inc.
WHITE PAPER:
Typically, companies spend 10 - 30% of their revenue on marketing activities.
Posted: 17 Feb 2005 | Published: 30 Nov 2004
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LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale. A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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