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| Business of Information Technology > Business Processes > Marketing > |
Customer Profiles
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ALSO CALLED: Profile Customers, Profiling Customers, and Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively, and allocate marketing resources
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Definition continues below.
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| 3 Matches |
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Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
| sponsored by Hewlett-Packard Company
WHITE PAPER:
This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008
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Maxcom Telecommunicaciones Updated Billing Processes
| sponsored by Pitney Bowes Group 1 Software
WHITE PAPER:
This case study details how one telecommunications service provider implemented a new solution in a short period of time that allows the company to reduce existing billing issues.
Posted: 26 Mar 2008 | Published: 01 Mar 2008
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The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction
| sponsored by Genesys
WHITE PAPER:
Download the new business paper, The intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction and discover how your contact center can actually anticipate customers' needs and allow them to control the interaction.
Posted: 24 Mar 2008 | Published: 01 Mar 2008
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CUSTOMER PROFILES DEFINITION (continued): … to best effect. According to an article by Jill Griffin for Cisco Systems, traditional segmentation focuses on identifying customer groups based on demographics and attributes such as attitude and psychological profiles. Value-based segmentation, on the other hand, looks at groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. Customer segmentation procedures include: deciding what data will be collected and how it will …
Customer Profiles definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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