Getting Started: Database Security and Auditing Techniques
| sponsored by Guardium
WHITE PAPER:
Download this book, authored by database security expert and Guardium CTO Ron Bennatan, Ph. D., which contains hundreds of practical tips and examples for protecting sensitive information and passing audits smoothly.
Posted: 04 Dec 2008 | Published: 04 Dec 2008
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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
| sponsored by Epicor Software Corporation
WHITE PAPER:
This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: 21 Nov 2008 | Published: 21 Nov 2008
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If You Teach a Customer to Fish: The Power of Web Self-Service
| sponsored by Epicor Software Corporation
WHITE PAPER:
This document explores the power of online self-service and how it contributes to healthy customer relationships and delivers viable cost savings.
Posted: 21 Nov 2008 | Published: 21 Nov 2008
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Optimizing the application testing of your siebel CRM environment - IT Briefing
| sponsored by HP and Infosys
WHITE PAPER:
This paper is based on a SearchSoftwareQuality.com presentation, "Optimizing the Application Testing of Your Siebel CRM Environment," sponsored by HP and Infosys.
Posted: 08 Oct 2008 | Published: 08 Oct 2008
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5 Fast Payoffs from Investing in a Demand Generation Solution
| sponsored by Manticore Technology
WHITE PAPER:
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Customer Relationship Management - Sage CRM SalesLogix Data Synchronisation Technology for Mobile CRM Users
| sponsored by Sage (UK) Limited
WHITE PAPER:
This white paper on CRM discusses data synchronisation, which enables mobile users to access up to date corporate data on their "disconnected" devices.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
| sponsored by Aprimo, Inc.
WHITE PAPER:
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: 20 Jun 2008 | Published: 01 Oct 2007
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How to Improve Marketing Execution and Efficiency
| sponsored by Aprimo, Inc.
WHITE PAPER:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: 20 Jun 2008 | Published: 01 Nov 2007
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6 Key Requirements to Accelerating Marketing Activity
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: 20 Jun 2008 | Published: 01 Mar 2008
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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Oracle Vertical CRM Applications: Realizing Business Benefit Through Industry Best Practices
| sponsored by Oracle Corporation
WHITE PAPER:
This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: 02 Jun 2008 | Published: 01 Mar 2008
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Software as a Service Dramatically Improves CRM Success
| sponsored by Oracle Corporation
WHITE PAPER:
This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
Posted: 02 Jun 2008 | Published: 01 Feb 2008
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Accelerating Enterprise Application ROI
| sponsored by OnDemand Software
WHITE PAPER:
This white paper identifies the most important capabilities of an effective enterprise application training platform.
Posted: 03 Apr 2008 | Published: 01 Jan 2004
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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy
| sponsored by SAP America Inc
WHITE PAPER:
Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: 19 Mar 2008 | Published: 19 Mar 2008
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Integration Appliances - Simplify Software as a Service (SaaS) Integration
| sponsored by Cast Iron Systems
WHITE PAPER:
Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.
Posted: 25 Jan 2008 | Published: 18 Jan 2008
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
WHITE PAPER:
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Taking On-Demand CRM Integration to the Next Level
| sponsored by Oracle Corporation
WHITE PAPER:
This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
Posted: 08 Nov 2007 | Published: 01 Sep 2007
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
| sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 19 Oct 2007 | Published: 03 Oct 2007
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CRM Your Salespeople Will Love
| sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Why CRM? The Business Case for Customer Relationship Management
| sponsored by Oracle Corporation
WHITE PAPER:
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
| sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
This paper explores the different categories of customization. It discusses the role a flexible architecture plays in being able to customize with ease, as well as flexibility and importance in deploying, upgrading, and integrating your CRM system.
Posted: 04 Dec 2006 | Published: 01 Dec 2006
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The Value of Extending Customer Service Applications for Holistic Customer Handling, an IDC White Paper
| sponsored by Remedy, a BMC Software Company
WHITE PAPER:
"The Value of Extending Customer Support Applications for Holistic Customer Handling"` by IDC's Mary Wardley reviews the next-generation customer service environment-and how to get there.
Posted: 17 Feb 2005 | Published: 30 Aug 2004
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Tying Order Management Is Critical to CRM Success
| sponsored by NetSuite
WHITE PAPER:
This Yankee Executive white paper, Tying Order Management Is Critical to CRM Success, discusses recent trends in the CRM selection process.
Posted: 17 Feb 2005 | Published: 18 Mar 2004
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Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry
| sponsored by Epiphany
WHITE PAPER:
It is a turbulent time for the communications industry, but also a time of great transition.
Posted: 17 Feb 2005 | Published: 03 Sep 2004
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Integrate Sales and Marketing - Create a Convergence for Better Lead Management
| sponsored by FrontRange Solutions Inc.
WHITE PAPER:
Typically, companies spend 10 - 30% of their revenue on marketing activities.
Posted: 17 Feb 2005 | Published: 30 Nov 2004
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