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| Business of Information Technology > Business Management > Best Practices > |
CRM Best Practices
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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise
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Definition continues below.
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| 9 Matches |
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Seven Reasons Why SIP Will Improve Your Customer Care Strategy
| sponsored by Genesys
WHITE PAPER:
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Maturing with the Millennials Are Organisations Prepared for the Millennial Consumer?
| sponsored by Genesys
WHITE PAPER:
Survey respondents illustrated a sophisticated understanding of the consumer profile of the millennial, a sampling comments point to convenience, customisation, community and "cool" as motivating factors for millennials.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Optimizing the application testing of your siebel CRM environment - IT Briefing
| sponsored by HP and Infosys
WHITE PAPER:
This paper is based on a SearchSoftwareQuality.com presentation, "Optimizing the Application Testing of Your Siebel CRM Environment," sponsored by HP and Infosys.
Posted: 08 Oct 2008 | Published: 08 Oct 2008
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Voice of the Customer: Text Analytics for the Responsive Enterprise
| sponsored by IBM
WHITE PAPER:
VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.
Posted: 08 Oct 2008 | Published: 08 Oct 2008
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It's All about the Salesperson: Taking Advantage of Web 2.0
| sponsored by Oracle Corporation
WHITE PAPER:
This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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The Profit-Minded Contact Center - Building an ROI Case for Customer Interaction Solutions in Financial Services.
| sponsored by Portrait Software
WHITE PAPER:
This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
Posted: 10 Sep 2008 | Published: 10 Sep 2008
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CRM for the Professional on the Go
| sponsored by BlackBerry
WHITE PAPER:
Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Posted: 01 Sep 2008 | Published: 25 Dec 2006
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Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy
| sponsored by SAP America Inc
WHITE PAPER:
Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: 19 Mar 2008 | Published: 19 Mar 2008
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Why CRM? The Business Case for Customer Relationship Management
| sponsored by Oracle Corporation
WHITE PAPER:
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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