ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, and Real-time CRM Analytics DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP)
… Definition continues below.
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A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
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Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge.
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Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
CRM ANALYTICS DEFINITION (continued): … and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.
According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers … CRM Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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