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| Business of Information Technology > Business Processes > Sales > |
VARs
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ALSO CALLED: Solution Providers, Value Added Resellers, IT Resellers, IT Solution Providers, VAR, Resellers, Corporate Resellers, Solution VARs, and Computer Resellers
DEFINITION: In information technology, a reseller, also sometimes known as a value-added reseller (VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components.
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Definition continues below.
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In this case study, Greg Davis, who runs PartnerDirect as Dell's Channel Vice President and General Manager for the Americas, talks about how Dell has been able to build a winning channel strategy.
Posted: 29 Dec 2008 | Premiered: 29 Dec 2008, 09:00 EST (14:00 GMT)
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Case Study: Guardium
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This Channel Success Story highlights the ways in which Guardium's innovative approach can simplify even the most complex IT challenges.
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Channel Expert Podcast: Endpoint security part 2
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Channel Expert Podcast: Endpoint security part 1
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VARS DEFINITION (continued): … In information technology, a reseller, also sometimes known as a value-added reseller ( VAR), is a company that typically buys products such as computers in bulk from a manufacturer and then "adds value" to the original equipment by including specific software applications or other components. The reseller then markets and sells the customized product under its own name. For example, a VAR might take an operating system such as IBM's OS/390 with UNIX services and, adding its own proprietary UNIX application designed for architects, resell the package to architectural firms. Depending on sales and installation requirements, the reseller could choose whether or not to identify OS/390 as part of the package. VARs definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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