DEFINITION: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix.
WEBCAST:
Listen to the first of this three-part webcast series with Dr. Robert G. Cooper, President of the Product Development Institute, as he discusses how to quickly and efficiently conceive, create and deliver new products.
Posted: 17 Dec 2008 | Premiered: Available On Demand
WEBCAST:
Join Machine Design and PTC for an exclusive webcast replay and take an in-depth look at today's best practice strategies for reducing production scrap and rework.
Posted: 30 Oct 2008 | Premiered: Available On Demand
WEBCAST:
This webcast replay, hosted by TechniCom and Tech-Clarity, covers what to consider before selecting a PLM system for your small or medium sized manufacturing business.
Posted: 30 Oct 2008 | Premiered: Available On Demand
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