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| Business of Information Technology > Business Processes > Marketing > |
Personalization
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored
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PERSONALIZATION DEFINITION (continued): … to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy. Personalization in some ways harkens back to an earlier day, by making consumer relationships more …
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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