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| Business of Information Technology > Business Processes > Marketing > |
Permission Marketing
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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
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Definition continues below.
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| Your request for Permission Marketing multimedia returned limited or no results. The request has been expanded to include Marketing multimedia.
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| 9 Matches |
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Implementing a Data Quality Strategy
| sponsored by DataFlux Corporation
WEBCAST:
In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
Posted: 06 Jan 2009 | Premiered: Available On Demand
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Winning at New Products - Pathways to Profitable Product Innovation
| sponsored by CA
WEBCAST:
This webcast discusses critical performance drivers that make businesses profitable at new product development (NPD), it also highlights study results surrounding secrets to success and drivers of high new product performance.
Posted: 17 Dec 2008 | Premiered: Available On Demand
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Investing in Innovation Gartner On-Demand Webcast
| sponsored by SAP America Inc
WEBCAST:
In today's marketplace creating sustainable growth requires you to constantly innovate. Innovations - in both product features and service delivery - are increasingly important as a means to differentiate yourself from the competition..
Posted: 10 Dec 2008 | Premiered: Available On Demand
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Voice-Enabling Salesforce.com with SalesByFone
| sponsored by Angel.com
WEBCAST:
SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone.
Posted: 29 Oct 2008 | Premiered: Available On Demand
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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling
| sponsored by Portrait Software
WEBCAST:
View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: 21 Oct 2008 | Premiered: Available On Demand
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The Value of Customer Insight
| sponsored by Siperian, Inc.
WEBCAST:
Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
Posted: 13 Oct 2008 | Premiered: Available On Demand
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Manage Your Social Media
| sponsored by EMC Corporation
WEBCAST:
View this Webcast and discover an underling enterprise marketing platform. Learn to better manage marketing processes and content, and achieve a higher return on your marketing investment.
Posted: 16 Sep 2008 | Premiered: Available On Demand
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Vendor Influence Curves and How You Can Get the Best Value out of Your Network
| sponsored by Accela Communications
WEBCAST:
Viewing this webcast is an excellent chance to understand what are the trends in Networking and how to have the best Network with the best value.
Posted: 15 Sep 2008 | Premiered: Available On Demand
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Quality Management for Manufacturers: Some Assembly Required
| sponsored by Epicor Software Corporation
WEBCAST:
Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS.
Posted: 02 Jun 2008 | Premiered: Available On Demand
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PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing. Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targetted. In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing. Permission Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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