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| Business of Information Technology > Business Processes > |
Marketing
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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, and Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate
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MARKETING DEFINITION (continued): … logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life. In September 2006, CBS launched a campaign promoting …
Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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