ALSO CALLED: Customer Relationship Management Best Practices DEFINITION:What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise
… Definition continues below.
VIDEOCAST:
Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
PODCAST:
In today's "do more with less" environment, it becomes increasingly important to focus on simplifying customer interaction without increasing cost. The podcast highlights 5 ways to improve the customer experience in a highly cost effective.
CRM BEST PRACTICES DEFINITION (continued): … might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines
Free Newsletters
