ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, and Real-time CRM Analytics DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP)
… Definition continues below.
WEBCAST:
Business Intelligence and Performance Management are proven technologies to provide the ability to unify all data, to deliver analytics and create information to support critical business planning and decision-making. Your challenge is to provide...
Posted: 11 Nov 2008 | Premiered: Available On Demand
WEBCAST:
View this Webcast to learn how your company can reduce the time and effort it takes to turn a customer order into money in the bank and eliminate human errors caused by manual document processing.
Posted: 11 Nov 2008 | Premiered: Available On Demand
WEBCAST:
View this Webcast and learn to optimize your enterprise's MDM program to deliver benefits such as enhanced compliance, customer service, cross-selling and up-selling.
Posted: 06 Nov 2008 | Premiered: Available On Demand
WEBCAST:
View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: 21 Oct 2008 | Premiered: Available On Demand
PODCAST:
From this 15-minute podcast, you'll walk away with ideas about how real-time analytics can enhance call center performance and how to execute on a real-time strategy in your call center.
Posted: 05 May 2008 | Premiered: 05 May 2008, 09:00 EDT (13:00 GMT)
CRM ANALYTICS DEFINITION (continued): … and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.
According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers … CRM Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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