DEFINITION: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix.
SOFTWARE DEMO:
Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines
Free Newsletters
