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| Business of Information Technology > Business Processes > Marketing > |
Lead Generation
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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department
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Posted: 03 Nov 2008 | Published: 31 Oct 2008
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LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale. A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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