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CRM Hosting
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ALSO CALLED: Hosted CRM, CRM Hosting Providers, Hosting, and CRM Application Service Providers
DEFINITION: Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP). The hosted CRM model is said to increase return on investment (ROI) by decreasing
Definition continues below.
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Posted: 05 Feb 2007 | Published: 01 Feb 2007
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CRM HOSTING DEFINITION (continued):
costs and allowing a company to focus more resources on its main business areas. In-house CRM, on the other hand, while more expensive, is also said to allow more customization. Companies offering hosted CRM include Siebel, Salesforce.com, and UpShot. The hosted CRM model is most prevalent in small-to-medium size companies, especially those who don't already have well-established CRM processes. According to a study from Nucleus Research, over 80% of companies that outsourced CRM achieved a
CRM Hosting definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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