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| IT Management > Systems Operations > Network Management > Network Monitoring > Web Site Monitoring > |
Web Analytics
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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, and Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream).
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Definition continues below.
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Quicktour Demo: Key Differentiators between Microstrategy and Information Builders
| sponsored by MicroStrategy Incorporated
EGUIDE:
This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise business intelligence capabilities and illustrates the 12 key differentiators between MicroStrategy and Information Builders.
Posted: 26 Nov 2008 | Published: 26 Nov 2008
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Secure Web Gateway Buyer's Guide: How Websense Exceeds Gartner's Recommended Buying Criteria
| sponsored by Websense, Inc.
WHITE PAPER:
Read this guide to discover the most advanced features buyers should consider to help them select the best solution for a secure web gateway (SWG).
Posted: 19 Nov 2008 | Published: 19 Nov 2008
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Enabling Enterprise 2.0
| sponsored by Websense, Inc.
WHITE PAPER:
Read this whitepaper to learn ways that organizations can create a strategy that embraces Web 2.0 technologies securely and enable a successful transition to Enterprise 2.0.
Posted: 19 Nov 2008 | Published: 19 Nov 2008
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The Essential Guide to Protecting Essential Information
| sponsored by Websense, Inc.
PRODUCT LITERATURE:
Read this whitepaper to learn how your organization can implement threat protection and powerful policy-based control over sensitive data and remain safe and productive while using the internet to its full potential.
Posted: 19 Nov 2008 | Published: 19 Nov 2008
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Aberdeen Group Report: Customer Analytics - Segmentation beyond Demographics
| sponsored by Portrait Software
BOOK:
This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
Posted: 11 Nov 2008 | Published: 11 Nov 2008
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BI and Performance Management Best Practices for Your SAP Investment
| sponsored by Cognos, an IBM Company
WEBCAST:
Business Intelligence and Performance Management are proven technologies to provide the ability to unify all data, to deliver analytics and create information to support critical business planning and decision-making. Your challenge is to provide...
Posted: 11 Nov 2008 | Premiered: Available On Demand
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Convergence of Sales and Marketing
| sponsored by Neolane Inc.
WHITE PAPER:
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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Seven Email Marketing Refreshes
| sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
| sponsored by Bronto Software
WHITE PAPER:
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Oracle Business Intelligence Suite Enterprise Edition Plus ---Technical Overview
| sponsored by Oracle Corporation
WHITE PAPER:
Business intelligence (BI) needs to evolve such that it is no longer about reporting results but driving business processes. Learn how BI can bring you greater business visibility and insight to improve business performance.
Posted: 18 Feb 2008 | Published: 01 Feb 2008
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7 Leading Applications of Business Intelligence Software
| sponsored by MicroStrategy Incorporated
BOOK:
This paper explores the leading business intelligence (BI) applications across industry verticals. It is useful for business users just learning about BI applications, as well as for project managers and report developers looking for best practices.
Posted: 03 May 2006 | Published: 31 Dec 2005
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Growing Market Share in a Highly Competitive Financial Services Industry
| sponsored by Keynote Systems
WHITE PAPER:
Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004
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As Quickly As You Can Think of a New Question about Your Web Site, Nettracker 6.0 Can Put the Answer in Your Hands
| sponsored by Sane Solutions, LLC
PRESENTATION:NetTracker 6.0 answers business users' general questions with a complete set of standard Web traffic reports. Posted: 06 Nov 2003 | Published: 01 Nov 2003
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WEB ANALYTICS DEFINITION (continued): … There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to …
Web Analytics definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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