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| Business of Information Technology > Business Processes > Marketing > |
Personalization
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored
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Definition continues below.
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Add Personalization to your RSS Reader:
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Podcast: Next-generation service provider platforms: What do service providers need?
| sponsored by Alcatel-Lucent
PODCAST:
In this podcast, telecom expert Tom Nolle discusses what carriers need to embrace in order to save themselves from being marginalized due to drastically reduced "revenue per bit" pricing.
Posted: 22 Oct 2008 | Premiered: 22 Oct 2008, 09:00 EDT (13:00 GMT)
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How to Build and Maintain High Performing Web Applications in the Web 2.0 Era
| sponsored by Keynote Systems
WEBCAST:
Web 2.0 technologies such as AJAX and Flash promise a strategic advantage and a radically different customer experience - Customer Experience 2.0. With rich interfaces, live data, and instant feedback, applications based on these techno...
Posted: 26 Sep 2008 | Premiered: Available On Demand
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Is Your Network Ready? - Meeting the Challenges of Today's New Communications Environment
| sponsored by Alcatel-Lucent
WHITE PAPER:
Demand for new, blended services by consumers and enterprise customers is driving service providers to deploy next generation, IP-based networks. This paper examines the steps you'll need to follow to ensure success in completing network transformatio
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Enterprise Personalization for the Insurance Industry
| sponsored by Exstream Software
WHITE PAPER:
In today's highly competitive environment, providing timely and relevant policyholder communications is critical. Exstream Software's Dialogue enterprise personalization solution allows insurers to create, manage, and deliver the fu...
Posted: 24 Apr 2008 | Published: 01 Apr 2004
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Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform
| sponsored by Exstream Software
WHITE PAPER:
The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome...
Posted: 24 Apr 2008 | Published: 01 Aug 2006
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Vestcom International: Personalization Drives Repeat Business
| sponsored by Exstream Software
CASE STUDY:
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...
Posted: 24 Apr 2008 | Published: 01 Jan 2004
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ExactTarget Integrated Solution
| sponsored by ExactTarget
PRODUCT OVERVIEW:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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PERSONALIZATION DEFINITION (continued): … to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy. Personalization in some ways harkens back to an earlier day, by making consumer relationships more …
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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