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| Business of Information Technology > Business Processes > Marketing > |
Permission Marketing
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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up in advance for information about certain product categories, is a good example of permission marketing. Advocates of permission marketing argue that it is effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targetted. In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission marketing. Permission Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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