ALSO CALLED: Interactive Shopping and Internet Shopping DEFINITION: A wallet is a small software program used for online purchase transactions. Many payment solution companies, such as CyberCase, offer free Wallet software that allows several methods of payment to be defined within the wallet (for example, several different credit cards). Here's how it works:
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
WHITE PAPER:
Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
ONLINE SHOPPING DEFINITION (continued): … you order something, the order is sent to the merchant. The merchant (actually, the merchant's server) sends back an invoice and asks the consumer to launch the Wallet in his computer (or to download it quickly if the consumer doesn't have it yet).
When the consumer selects "Pay," the CyberCash software on the merchant server sends a message back to the consumer's PC that activates the "Wallet" software. The consumer selects one of the cards defined in the Wallet and clicks.
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