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Online Marketing

ALSO CALLED: Internet Marketing, Electronic Marketing, Web Marketing, eMarketing, Online Research, and Digital Marketing
DEFINITION: Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. Commercially-motivated astroturfing is called "astroturf marketing." Astroturf marketing has a negative connotation, primarily because disreputable marketers have used deceptive tactics  … 
Definition continues below.


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The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008
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Best Practices for Web Development Strategies: Taking your Business Online
sponsored by BuyDomains.com
WEBCAST: A strong web presence is necessary to give your customers the confidence they need to choose you over your competitors. This webcast explores cost effective, proven techniques and strategies you can use to build your brand and grow your business...
Posted: 04 Nov 2008 | Premiered: Available On Demand
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From Concept to Customer: Effective Domain Name Strategies
sponsored by BuyDomains.com
PODCAST: This podcast explains how BuyDomains aids in defining an effective internet and domain name strategy, as it is vital for all types of business.
Posted: 04 Nov 2008 | Premiered: 29 Oct 2008
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Expanding Your Business on the Web
sponsored by BuyDomains.com
WEBCAST: Buy Domain's top domain name experts give you an insider's look at the proven techniques and strategies you can use to build your brand and grow your business, even on a small budget.
Posted: 31 Oct 2008 | Premiered: Available On Demand
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Domain Purchasing and Promotion
sponsored by BuyDomains.com
PODCAST: This podcast explains the development of an overall internet strategy for businesses to purchase the right domain, the difference between registration and web hosting, and promotional tips for driving traffic to new sites.
Posted: 29 Oct 2008 | Premiered: 29 Oct 2008
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Expanding Your Business
sponsored by BuyDomains.com
PODCAST: This podcast details proven techniques employed to build your brand and grow your business on the web-- even with small budgets. It also provides tips on choosing the right domain name.
Posted: 29 Oct 2008 | Premiered: 29 Oct 2008
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Leveraging Transaction Events to Enhance the Mobile Device Customer Experience
sponsored by Pitney Bowes Group 1 Software
PODCAST: Download this educational podcast now to learn how to gain digital marketing momentum through secure email, cell phone, and SMS platforms.
Posted: 29 Oct 2008 | Premiered: 29 Oct 2008
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Transform Your Online Presence: The Five "C's" of Web Content Management with Forrester Research
sponsored by Interwoven, Inc.
WEBCAST: In this webcast Stephen Powers and Eben Miller explains five considerations to keep in mind when choosing a web content management solution.
Posted: 20 Oct 2008 | Premiered: Available On Demand
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Internet Development Strategy for Small Businesses
sponsored by BuyDomains.com
PODCAST: Web presence is becoming more and more popular for online business as technology advances and the internet grows. Successfully implementing an internet strategy and web presence can be difficult if not done correctly, especially for the small business..
Posted: 23 Jun 2008 | Premiered: 23 Jun 2008
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Five Steps to Web Site Development & Web Services Management
sponsored by BuyDomains.com
WHITE PAPER: Implementing a successful web development strategy can be difficult. This paper offers five steps any company should take in order to apply their strategy and make sure that website deployment and maintenance are successful.
Posted: 05 Jun 2008 | Published: 05 Jun 2008
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Web Development Basics: Beginning Steps to Understanding Your Online Business
sponsored by BuyDomains.com
WHITE PAPER: Are you exploring domains and how to expand your current online business or looking to building a successful online domain?
Posted: 05 Jun 2008 | Published: 01 Jun 2008
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Successful Web Development Strategies for Small Business
sponsored by BuyDomains.com
WHITE PAPER: Read this white paper to discover the best strategies for maintaining a website and learn how to drive traffic, convert traffic into revenue, and build branding awareness.
Posted: 05 Jun 2008 | Published: 01 Jan 2006
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Domain Basics Podcast
sponsored by BuyDomains.com
PODCAST: This podcast discusses domain and web related topics with the goal of helping the small business owner's secure and develop their online presence driving revenue and growth.
Posted: 20 Mar 2008 | Premiered: 20 Mar 2008
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Domain Name Best Practices: Securing a High Performance Online Address for your Business
sponsored by BuyDomains.com
WHITE PAPER: This White Paper is designed to review the basics about acquiring a great domain for your small business.
Posted: 20 Mar 2008 | Published: 20 Mar 2008
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Owl Marketing Launches Easy-To-Use Ad Tracking Software to Drive Small Business Success Online
sponsored by Owl Marketing, Inc.
PRESS RELEASE:AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads.
Posted: 06 Jul 2004 | Published: 09 Apr 2004
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Ad Tracking is Your Advertising Investing Advisor
sponsored by Owl Marketing, Inc.
PRODUCT LITERATURE:To get better returns, and more profits, measure advertising effectiveness. Use ad tracking to find out which ads generate sales and profits for you, and which do not. Spend more money on profitable ads.
Posted: 06 Jul 2004 | Published: 01 Jun 2004
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Overture Management
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.
Posted: 06 Jun 2004 | Published: 01 Jun 2004
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Internet Marketing Services
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Internet marketing services have help our clients understand more about their internet markets, online customer base and optimize their search engine and advertising efforts to increase web site traffic and improve click to sale ratios.
Posted: 06 Jun 2004 | Published: 01 Jun 2004
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Online Promotions
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more.
Posted: 06 Jun 2004 | Published: 01 Jun 2004
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Advertising Services
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Lazworld.com Advertising Services utilizes the latest innovations in technology to help clients achieve brand awareness, lead generation and sales.
Posted: 09 May 2004 | Published: 01 May 2004
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Search Engine Management: Overview
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Lazworld.com search engine management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.
Posted: 09 May 2004 | Published: 01 May 2004
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Keyword Analysis: Overview
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Lazworld.com's keyword analysis service provides you with the research and data to make smart decisions that will result in generating quality highly targeted visitors to your Web site.
Posted: 09 May 2004 | Published: 01 May 2004
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Online Media Buying
sponsored by Lazworld.com Inc.
DATA SHEET:Online media buying Lazworld.com will cost-effectively create, manage, and consolidate your interactive campaign through a single source.
Posted: 09 May 2004 | Published: 01 May 2004
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NetTracker Web Analytics Software Delivers Online Marketing Analysis to Freshdirect
sponsored by Sane Solutions, LLC
PRESS RELEASE:FreshDirect, whose Web site processes thousands of transactions each day uses NetTracker to identify which banner advertisements acquire the most site visitors that go on to complete an online purchase.
Posted: 06 Nov 2003 | Published: 01 Jul 2003
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ONLINE MARKETING DEFINITION (continued): …  to build their buzz by taking advantage of the anonymity the Internet provides.

Astroturf marketers typically use blogs, message boards, podcasts, wikis, vlogs, chat rooms and social media Web sites like MySpace when building an artificial buzz. Deceptive astroturf marketing techniques include impersonating someone in the targeted demographic, creating an entirely fictional character (called a meat puppet) … 
Online Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary



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