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| Business of Information Technology > Business Processes > |
Marketing
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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, and Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate
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Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations
| sponsored by Sage (UK) Limited
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This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales
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This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Delivering the Reports, Plans & Metrics Sales Needs
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With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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Delivering Reports, Plans and Metrics for Better Marketing
| sponsored by Cognos Incorporated
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Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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The CMO Survival Guide: Four Steps to Marketing Optimization
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This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
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Marketing Transformation - How to Lead the Revolution
| sponsored by Extraprise Group, Inc.
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This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
Posted: 10 Aug 2008 | Published: 01 Jan 2004
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Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers
| sponsored by Silverpop Systems Inc.
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This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results
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This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Leveraging Hosted Applications Solutions to Enhance Customer Value
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This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
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Kognitio: Driving Increased Performance and Lowering the Total Cost of Ownership (TCO) in the Analytical Environment
| sponsored by Kognitio
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Kognitio WX2 offers unparalleled performance delivering business insight and an attractive price/performance ratio. This paper will review the importance of increased analytical performance, data management improvements and reduced cycle times
Posted: 28 Jul 2008 | Published: 01 Jul 2008
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MARKETING DEFINITION (continued): … logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life. In September 2006, CBS launched a campaign promoting …
Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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