DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
WHITE PAPER:
This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.
CASE STUDY:
Pitney Bowes MapInfo® location intelligence solutions enable Time Warner Cable to more quickly and accurately identify new customers and increase sales.
WHITE PAPER:
This case study details how one telecommunications service provider implemented a new solution in a short period of time that allows the company to reduce existing billing issues.
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