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| Business of Information Technology > Business Processes > Marketing > |
Lead Generation
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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department
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| 1 - 10 of 15 Matches | |
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Why B2C Database Marketing Firms Don't Understand B2B Companies
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Webcast: 5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WEBCAST:
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Search Engine Optimization (SEO) 101
| sponsored by HubSpot
WEBCAST:
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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Best Practices for Sales Pipeline Management
| sponsored by Oracle Corporation
WHITE PAPER:
This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: 09 Jun 2008 | Published: 01 Feb 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
WHITE PAPER:
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
| sponsored by Vtrenz, Inc
SOFTWARE LISTING:
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WHITE PAPER:
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: 04 Dec 2007 | Published: 03 Dec 2007
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LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale. A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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