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| Business of Information Technology > Business Processes > Marketing > |
Campaign Management
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ALSO CALLED: e-Mail Campaign Management and Email Campaign Management
DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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| 1 - 10 of 16 Matches | |
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
| sponsored by Aprimo, Inc.
WHITE PAPER:
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: 20 Jun 2008 | Published: 01 Oct 2007
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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NetAcuity: The Industry Standard for IP Intelligence Technology
| sponsored by Digital Element
PRODUCT OVERVIEW:
NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
| sponsored by Vtrenz, Inc
SOFTWARE LISTING:
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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The Deliverability Top Ten
| sponsored by ExactTarget
PRODUCT LITERATURE:Here are the top 10 reasons for using ExactTarget solutions. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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ExactTarget Integrated Solution
| sponsored by ExactTarget
PRODUCT OVERVIEW:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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Overture Management
| sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting. Posted: 06 Jun 2004 | Published: 01 Jun 2004
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| 1 - 10 of 16 Matches | |
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