ALSO CALLED: CRM Application and Customer Relationship Management Software DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications.
… Definition continues below.
WHITE PAPER:
This white paper on CRM discusses data synchronisation, which enables mobile users to access up to date corporate data on their "disconnected" devices.
WHITE PAPER:
This white paper summarizes the results of the survey that was conducted at the Oracle Applications User Group's COLLABORATE 08 conference in April 2008.
WHITE PAPER:
Your company's ability to meet changing customer requirements and drive revenue growth in a continually changing environment is essential. This whitepaper examines the related issues of growth and flexibility from a number of perspectives.
PODCAST:
Explore how CRM now includes Web 2.0 capabilities that enhance user experience and productivity. Learn more about a highly personalizable, interactive user interface and how it enables content syndication from internal and external data sources.
WEBCAST:
This demo explores how to effectively manage all aspects of customer service. Learn how to implement proactive customer service and reduce response times for an improved user experience.
Posted: 14 Jul 2008 | Premiered: Available On Demand
WHITE PAPER:
This paper discusses how SAP leverages Web 2.0 in CRM to improve customer experience. It examines SAP’s approach to Web 2.0, and how SAP has incorporated the Web 2.0 technological principles within SAP CRM.
VIDEOCAST:
Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
WHITE PAPER:
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
CRM SOFTWARE DEFINITION (continued): … Apex includes an application program interface (API) that developers can use to access user data on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.
Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases … CRM Software definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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