ALSO CALLED: Customer Relationship Management Best Practices DEFINITION:What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise
… Definition continues below.
VIDEOCAST:
Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
WHITE PAPER:
Examine what is new in on-demand customer relationship management (CRM), learn the six questions every buyer should ask before making a CRM investment and gain key lessons for finding the right fit for your business.
PRODUCT LITERATURE:
Companies today need to differentiate themselves by focusing on how they sell, not what they sell, customer relationship management (CRM) can play a pivotal role in achieving that differentiation.
WHITE PAPER:
Read this paper to find out what your customers are looking for from you, what mobile CRM really is, and steps and consideration for deployment.
CRM BEST PRACTICES DEFINITION (continued): … might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
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