Aprimo, Inc.

CASE STUDY: This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

Posted: 24 Jun 2008 | Published: 24 Jun 2008

WHITE PAPER: MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.

Posted: 24 Jun 2008 | Published: 01 Jun 2008

WHITE PAPER: An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

Posted: 20 Jun 2008 | Published: 01 Oct 2007

WHITE PAPER: MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.

Posted: 20 Jun 2008 | Published: 01 Mar 2008

WHITE PAPER: Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.

Posted: 20 Jun 2008 | Published: 01 Nov 2007

WHITE PAPER: This paper will describe core processes which are critical to fully leverage an MFS application.

Posted: 20 Jun 2008 | Published: 01 Dec 2007

WHITE PAPER: EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.

Posted: 20 Jun 2008 | Published: 01 Dec 2007