Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."